Natural goodness. USDA organic. Health Valley's Benefits: Health Valley Organic Blue Corn Flakes is an all natural cereal made with no genetically engineered ingredients; 99% Organic ingredients; Good source of fiber; Fat-free & very low sodium. About Our Company: For over a quarter of a century, Health Valley has been helping people take charge of their health and well-being by making great-tasting foods that are all natural and 100% nutritious. We insist on using only the finest natural ingredients - that's why you won't find any artificial colors, flavors or preservatives in any of our products. We believe that food grown organically - without the use of any artificial pesticides or chemicals - is better for you, your family and the environment. Organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier earth for you and your children. The Story of Blue Corn: Corn naturally occurs in many different colors. Blue corn is a truly native American grain and grows in a variety of natural shades ranging from gray-blue to deep purple. For over 300 years, blue corn has been a staple food of the Native Americans of the Southwest, including the Hopi, Navajo and Zuni tribes. Legend tells us that blue corn was especially important to the Hopi of Arizona because it was not only the backbone of their diet, but also an essential part of their culture. They believed that blue corn was a food that represented a long life. Hopi men ate blue corn before undertaking long journeys because they believed it gave them great strength. To this day, the Hopi believe in the power of blue corn. Certified Organic by Quality Assurance International (QAI).