Naturally & artificially flavored. Lightly sweetened maple & brown sugar toasted oat bran flakes and crunchy oat clusters. Whole-grains oats, antioxidants, & low sodium. Every day I am stronger. My choice is to become stronger. That daily bike ride in the park makes me stronger. Taking the dog for a walk makes me stronger. Even picking up around the house makes me stronger. And I help my heart become stronger by making the simple choice of starting every morning with Kellogg's Smart Start Strong Heart Cereal. The lightly sweetened, maple and brown sugar, toasted flakes with whole-grain oats and crunchy oat clusters are a good source of beta-carotene, potassium, and antioxidants - Vitamins A (beta-carotene), C, and E, as well as being low in sodium and provides a serving of whole grains. It's my delicious way to keep my heart stronger - one bowl stronger. Whole-grain oats are important because they contain oat bran that helps reduce cholesterol (Three grams of soluble fiber daily, from oat bran in a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease. Kellogg's Smart Start Maple Brown Sugar has 2 grams per serving). Low sodium ingredients help decrease chances of high blood pressure, along with the risk of heart disease. Beta-Carotene helps give you healthy skin and hair. Antioxidants - Vitamins A (beta-carotene), C, and E improve your immune system functions. They also maintain the metabolism of all your cells. Potassium helps maintain a healthy mineral balance. Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. Exchange: 3 Carbohydrates. The dietary exchanges are based on the Exchange Lists for Meal Planning, copyright 2003 by The American Diabetes Association, Inc. and The American Dietetic Association.