Up to 3X less breakage (vs. leading non-conditioning gel). America's No. 1 conditioning gel brand (IRI unit sales data for ethnic conditioning gels sold in food, drug and major discount retailers (excluding Walmart), calendar year 2010). Questions/Comments?: Call us toll-free in the US: 1-800-442-4643 Monday-Friday 9:00 am-5:00 pm EST. www.softsheen-carson.com. Its classic formula (Production process may cause the slight appearance of surface bubbles; no change to performance) has a micro-emulsion technology for great regular hold, shine and conditioning with up to 3X less breakage (vs. leading non-conditioning gel). Sleek it, slick it, shine it, define it with conditioning hold that moves with a stroke of a brush, and its classic mango fragrance. No wax. No flaking. No drying alcohol. Made in Canada.