Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm CT/email or chat at fritolay.com. Partially produced with genetic engineering. Good fun! It all starts with farm-grown potatoes, cooked and seasoned to perfection. Then we add the spicy sweetness of BBQ sauce. So every Lay's potato chip is perfectly crispy and delicious. Happiness in every bite. Connect with Us: Facebook; Twitter. No artificial flavors. No preservatives.